At Keating, we love startups. More importantly, we understand the unique needs of startups and have first-hand experience in what it takes to make them grow. As your interim CFO, we become an integral part of your team and put that knowledge to work for you.
Outsourcing CFO duties - along with basic accounting, bookkeeping, and HR - is a wise choice for startups and young companies that need to preserve precious cash while staying focused on growth (see Why Outsource Your CFO Early). Keating works on an as-needed, hourly basis. Whether you need 2-3 hours a month, or 4-5 hours a day, we can help you achieve your goals and take your startup to the next level.
Keating's startup-savvy interim CFOs provide several key functions:
|Leadership & structure||Keating's interim and part-time CFOs will provide your startup with a support structure that facilitates growth without distraction, letting the founding team focus on meaningful growth of the company and product/service.|
|Financial discipline||As your startup's Chief Financial Officer, your Keating interim CFO helps set the financial tone and tenor of your organization, always keeping an eye on the upward valuation and ensuring that current and future investment is ready to take and use properly.|
|Growth-focused culture||The interim CFO creates an early culture of accountability, asset preservation, and value generation.|
|Financial planning & analysis (FP&A)||A critical contribution of the interim CFO is to provide accurate, timely, high quality financial analysis and advice to decision-makers and to link the strategy of the startup to its operating and capital budget.|
|Modeling, forecasting & budgeting||The interim CFO constructs a working model of how your business should perform financially if certain strategies are executed and milestones are reached.|
|Financial reporting & dashboards||By designing and producing reports and dashboards, the interim CFO makes apparent the actual financial operation and health of the business as measured against the forecasts and budgets.|
|Valuation strategy & optimization||As interim CFO, Keating can help you determine and present a well-reasoned and optimized valuation of your startup to investors, partners, and potential acquirers. We help keep every penny spent focused on maximizing that valuation.|
|Board meetings||Properly preparing for a Board meeting can be a daunting and time-consuming task. Your interim CFO can help you prepare and ensure that your data and presentation is focused and informative. For several of our clients, we actually attend and conduct Board meetings on behalf of the management team.|
|Fundraising||The interim CFOs at Keating know what investors like and have access to an impressive network of funding sources. Although we don't do cold "intros", we do specialize in making sure that our startups are as fundable as possible and that our VC friends take notice when we have a gem.|
|M&A support||For many startups, a merger or acquisition represents the exit strategy. Our interim CFOs have participated in and presided over several M&A events; helping with due diligence, negotiating the highest valuation possible, and helping the transaction goes smoothly.|
|Best practices||One of the biggest advantages of interim CFO is the varied experience and industry contacts that come from working with multiple startups and industries. We see trends, what works, and what doesn't. This allows Keating to continuously bring proven practices to your startup.|
Silicon Valley, San Francisco Bay Area, and Beyond
While the majority of Keating's interim CFO clients are based in Bay Area and Silicon Valley communities - including Campbell, Cupertino, Emeryville, Foster City, Los Altos, Los Gatos, Menlo Park, Mountain View, Oakland, Palo Alto, Redwood City, San Francisco, San Jose, San Mateo, Santa Clara, and Sunnyvale - we also serve clients outside of California and the US. For several, we act as their Bay Area presence/office.
Contact us to discuss how we can build and support your startup's financial and operational foundation.
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