You grow the dream. We'll take care of the other stuff.

Keating Consulting Group provides proven financial infrastructures and operational systems that enable our clients to focus on what they do best - creating real value, building great products and services, and growing their businesses quickly and correctly. Our experts become an integral part of the team - designing, building, and maintaining systems that provide investor confidence and keeps things running smoothly.


Strong finances give startups an early leg up

Founding teams are usually a group of product designers, engineers and marketers. Finance-related strategy, along with bookkeeping, accounting, reporting, and other back-office tasks are often distant afterthoughts, but they are essential for a young operation to stay funded and grow at top speed. The benefits of utilizing CFO-level wisdom and sound financial systems from day one are numerous:

  • Add experienced senior management to the team
  • Optimize cash management
  • Install risk and process controls for rapid growth
  • Identify valuation-increasing milestones
  • Increase success in raising capital
  • Build credibility with the board & investors
  • Create team and investor confidence
  • Avoid or minimize mistakes
  • Ensure legal and standards compliance
  • Increase the probability of successful exit

Outsourcing makes good sense early

With a young company, every penny counts, and the “cap table” is sacred.  Outsourcing CFO, accounting, and HR functions makes good sense for startups that want the advantages of mature financial structures, while keeping the monthly burn-rate in check.  Outsourcing delivers better service for less money.

  • Better results
  • Lower/variable costs
  • Scalable and ready to grow with you
  • Allow founders to focus on product and growth
  • No sick days or vacations needed
  • Anti-dilutive effect on cap table
  • Collective wisdom/network of larger CFO team

By outsourcing back office financial and HR functions to the experienced team at KCG, our clients wisely get to invest more of their expensive early-stage capital in real value-generating assets and avoid the draining expense of building corporate infrastructures internally.

Interim CFO Services

For early stage companies, KCG's start-up savvy interim CFOs become a fully integrated member of the client's executive management team providing several key functions:

  • Leadership & structure
  • Financial planning & analysis (FP&A)
  • Modeling, forecasting & budgeting
  • Board preparation/representation
  • Fund-raising/M&A support
  • Policy formation
  • Best practices
  • Culture of accountability, asset preservation and value generation

As your startup's Interim CFO, KCG helps set the financial tone and tenor of your organization, always keeping an eye on the upward valuation and ensuring that current and future investment is ready to take and use properly.

Accounting and Controller Services

The KCG accounting team is an experienced group of controllers, CPAs and bookkeepers who manage day-to-day business functions including: 

  • Day-to-day GAAP accounting
  • AR/AP
  • Banking
  • Tax & audit preparation
  • Planning, purchasing, & inventory
  • Monthly close & report preparation

Beyond the basic maintenance of the daily accounting and controller activities, KCG implements accounting systems, as well as supervision and training of existing staff—all cornerstone elements important to building a fully functioning accounting department.

Human Resources and Operations

By providing its HR and Operations support services, KCG helps establish and build the basic HR functions:

  • Payroll
  • Policies & procedures
  • Employee handbooks
  • Benefits/health
  • New-hire processing/orientation
  • Stock option plans
  • PTO tracking
  • Expense reports
  • Travel logistics
  • Workers’ comp
  • Reduction in force/termination

Operations support consists of administrative and facilities related functions. We can assist in administrative assistance to executive staff such as expense reporting, travel logistics and calendar maintenance.

Contact us to discuss how we can build and support your startup's financial and operational foundation.
(650) 517-1990

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